Promotional products have been in use as a cost-effective marketing tactics for years. Right from new businesses to big enterprises, these giveaways are marketers’ favorite. A website sageworld.com has listed some interesting stats about the use of promotional products. Here are some of them:
The importance of promotional products for business promotion can be gauged from these stats. According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to get promotional products that has an advertising message. Those who receive the products, 85% of them do business with the advertiser. Furthermore, 58% of the surveyed consumers said they keep the gift items from one year to four years.